Transform your KYC process | Embrace the Digital:

Transform your KYC process into a walk in the park.

Embrace the digital!! But in the digital-first financial services landscape, investment advisory firms face two major onboarding hurdles: streamlining KYC (Know Your Customer) processes and conducting effective, compliant risk profiling. Both are not just checkboxes for regulatory adherence—they’re the bedrock of client trust. Zoho has promised that its AI toolkit, Zia, can help these businesses move forward.

Let’s look at KYC Collection and possibilities for  Smart Automation !!

Lets say prospective clients upload KYC documents, fill in their personal and financial details, and e-sign declarations without cumbersome paperwork or back-and-forth emails. That’s only 20% of the problem solved.. Next comes the verification itself. Quite manpower intensive..

Can we automate it?

Zoho did mention that Zoho’s Zia AI can scan uploaded files for clarity, completeness, and even basic fraud detection. It checks legibility, flags missing pages, and ensures data is consistent across uploaded records. Some relief.

They also said, one could use Automated reminders to nudge clients and staff if any document or field is missing, drastically reducing the cycle time for onboarding and catching small errors before they become big compliance risks.

It may now be possible to verify PAN numbers of clients or leads, both for individuals and businesses, directly within Zoho CRM. These tools can connect to official databases and not only validate the PAN, helping weed out fakes and duplicates

Marketplace apps can allow you to validate Aadhaar in real-time from within Zoho CRM, ensuring the customer identity is legitimate during onboarding. And here is where AI can play a big role. Zoho’s Zia claims to offer an Identity Scanner that can extract and verify details from Aadhaar documents using advanced OCR technology—auto-extracting fields like name, age, gender, and matching them against entries.

This could be a game-changer for small firms looking to use tech to reduce human errors and the pain of recruitment as well.

Integration | Embrace the Digital

Another aspect could be Digilocker integration, Video KYC for a wide variety of regulatory requirements, especially around SEBI regulations. Not to forget, the  Aadhaar eSign capabilities built into Zoho Sign allow you to use Aadhaar-based OTP signatures that carry the same legal standing as a traditional wet signature.

These are good indications of a better service quality coming from SMEs.

Let's see which Investment firm in India wants to go first.. I am excited.. Lets see who shares that excitement.